We support the drive towards integration and we help leaders mobilise holistic approaches that enable whole systems to use their collective resources to tackle the roots of ill-health and health inequalities in localities. We understand this requires a shift in focus from the provision of episodic treatment for acute illness towards the promotion of wellbeing, self-care and joined up support for older people and people with long term conditions and we offer support in working through the practical and philosophical implications of adopting and spreading this new conceptualisation of individual and organisational purpose.